Melenie Gumbo is a powerhouse of marketing and branding innovation in the financial services and FMCG sector. With eighteen years of experience as a marketer, locally and within the region. The brands that she has worked on have been recognized for many accolades while under her stewardship including, the CSR award, Best Bank supporting SMES, Marketing Association of Zimbabwe Super Brand runner up and the Megafest Best Bank. However, at heart, Melenie’s driving passion is to transform lives, whether through her work, family or personal relationships. She holds a Bachelor’s degree in Management at the University of Hull and a MBA from Nottingham Trent University. Melenie is vastly experienced in Marketing and Brand-building in the Banking, FMCG, Insurance, and Financial Services arena.
Her first job was a graduate trainee at Barclays Bank PLC in the UK, working for the then Barclays Africa Group where she gained basic banking and sales training. As part of the training with Barclays in her early career, she had opportunity to travel to Kenya and her Homebase, Zimbabwe where she project managed several successful product launches and campaigns. Quite early in her career, Melenie set a pace for accomplishing her targets and delivering noteworthy results that she has managed to maintain. Upon returning to Zimbabwe, she continued to work within Barclays Bank in the retail division.
In 2001, Melenie moved to Trust Bank Corporation as a Business Development Manager and later moved to Group marketing as a Marketing Manager. There she successfully spearheaded the rebranding initiative as well as the launch of new retail products that increased revenue. She later joined the Coca-Cola Company where she gained valuable experience in marketing services as well brand management strategies of FMCGs; first as the Marketing Services Manager for the South Central Region, incorporating Zimbabwe, Zambia and Malawi. Here she led successful regional campaigns and promotional activities encompassing music and sports and Coca Cola’s leading brands. Recognised for her efforts, she was then elevated to Senior Brand Manager for the same region.
In 2007 Melenie joined Fidelity Life Assurance Company as the Group Marketing Executive where she was responsible for the company’s marketing and brand management strategies. One of her key responsibilities was to guide the revamp of the visual identity and repositioning of that brand. In 2008, she joined ZB Financial Holdings as the Head of Group Marketing and Corporate Communications.
In her role at ZB, Melenie had the overall responsibility for driving the presence, positioning, reputation and value of the ZB Brand, and its visibility and success in the market-place. She was in charge of formulating and conducting the group’s marketing and corporate communications success for the group as a whole. At the time she left ZB Melenie had elevated the ZB brand to strategy and its implementation as well as ensuring these functions translate to bottom-line greater heights with the bank winning various awards and recognition. Melenie also sat on the board of ZB Life Assurance and chaired the Board Marketing Committee.
Currently Melenie is the General Manager Group Marketing at Fidelity Life Assurance Group. where she heads the group marketing function and is responsible for formulating and directing the marketing and corporate communications functions of the group.
- Melenie is married to Gerald and is the mother of two beautiful girls and a son.
- She holds a Masters in Business Administration with Nottingham Trent University.
- Her role model is her mother
- She is passionate artist in her spare time, painting landscapes and stills with watercolors and oils
Masters in Business Administration with Nottingham Trent University.